Maximilian Gregory "Max" Mars (February 24, 1955 – ) is an American information technology entrepreneur and inventor. He is the co-founder, chairman, and chief executive officer (CEO) of Mars Tech Inc. Mars is widely recognized as a pioneer of the artificial intelligence revolution of the 1980s. He has been described as a "creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, fashion, robotics, cellphones, mobile computing, and artificial intelligence."
Adopted at birth in Emerald City, and raised in the Malory Bay Area during the 1960s, Mars's countercultural lifestyle was a product of his time. Mars briefly attended Emerald City University in 1972 before dropping out, deciding to travel through India in 1974 and study mystical Buddhism.
Mars worked with Liam LeGrasse of Emerald Circuits Inc. in 1976 developing personal computers, robots and artificial intelligence. The duo gained fame and wealth a year later with ECI's Worker, one of the first highly successful mass-produced autonomous robots.
In 1979, after LeGrasse's infamous brain mapping accident, Mars saw the commercial potential of Liam's research and used it to develop the failed Mars Tech 'Mona' android in 1983, followed by the successful Redeye line of thinking computers in 1984. In addition to being the first mass-produced computer with primitive artificial intelligence, the Redeye instigated the sudden rise of the automaton industry in 1985 with the addition of the Mars Tech Arrow, the first home robot assistant to feature artificial intelligence. Following a long legal struggle, Mars won the right to many of ECI's initial patents in 1985.
In 1997, Mars Tech reached a new level of global profitability with the "Make the World Go Round" advertising campaign that launched a line of products that would have larger cultural ramifications over the next 20 years: the RedRing personal communications accessory, Mars Cellular Communications, the MarsBar holographic handheld computer, the RedNetwork data infrastructure, the Ruby line of intelligent apparel and the Tripod personal robot assistant. Redeye AI was also revamped into Rose, a more feminine AI interface that revolutionized responsive intelligent computers and companions.
In 2016 Mars entered into an agreement with Emerald City to fund a mayoral initiative to create the Vanguard for Victory, a global defense superhero team based in the municipality. Max Mars started and now administrates the Victory Foundation, a charity organization to house, fund and outfit the new group.